February 27, 2007 - Honda's Element hit the market before the whole "crossover" fad took over the U.S. auto industry, so it was initially marketed as a "light" SUV. Its tall stance, plastic fenders and "Real Time 4WD" gave many buyers the impression that this Honda was designed to tackle rough terrain just like a "real" truck-based SUV. The fact that the Element came with a rubber-lined interior (able to be washed out by a hose and everything) only added to the boxy Honda's pseudo "outdoorsy" image. But as we all know, Honda's Element is basically a front-drive automobile. It can't crawl over rocks nor can it tow any boats; the Element just can't do the things that a "real" SUV can do. But let's be honest here: SUV owners don't go off-road or tow boats; they live in the cities and do "city-people" things like go drive for a cup of coffee. Given this reality, Honda made a "street" version of its boxy people mover for 2007. This newest Element street concept - conveniently called the Element SC - sheds its fake outdoorsman image in favor of a look that's more "street".
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